MKT 100 Lecture Notes - Lecture 3: Baby Boomers, Millennials, North American Free Trade Agreement

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Paul Gillespie

Document Summary

Key to longevity: vision, good strategic planning & execution of market strategy. Company, consumers, microenvironment corporate partners competition. Competitive intelligence (ci) used to collect and synthesize info. Firms are part of alliances = few work insolation. Characteristics of human populations & segments used to identify consumer markets gender, ethnicity, age. Generation y teen to young adults w/ fams. A group of people of the same generation. Challenge to make a 65-year-old board game relevant to today"s market. Ask consumers what international cities should be included in the new here and now edition: Results new edition available both interactive and traditional board game format with all new properties and new icons. Many middle class families feel the decline in purchasing power in recent years. Education is related to income, which determines spending power. Male/female roles have been shifting marketing has changed reflect. By 2030, population growth will be mainly attributed to immigration. Rewards frequent customers & gives helpful tips.