MKT 100 Lecture Notes - Lecture 23: Rolex

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Yanina Chevtchouk

Document Summary

Consumers benefit through them by having the products they want, where they want and in the form they want them and manufactureres cant do it alone. Value they provide is the link between manufacturer and retailer. Buying: for resale or as an agent for supply of a product. Intermediary acts as broker for a retailer and source lines that can be stocked in the retail outlet o. Selling: contact potential customers, prooting prodcuts and soliciting orders. intermediary can act as a broker for a manufacturer and find potential retailers who may wanna stock manufacturer"s products o. Risk-taking: ownership of inventory that can be obsolete or deteriorate. Some intermediary don"t take title to the product. Assorting: creating product assortments from several sources to serve customers. Manufacturers ships orders that are too big for single retailer and intermediary stores them and breaks them up and shares them across diff retailers so they can all have various products in stock o.