MKT 100 Lecture Notes - Lecture 3: Corporate Social Responsibility, Categorical Imperative, Philosophical Perspectives

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Polina Buchan

Document Summary

Laws and regulations are developed by society to tell us what behaviors and attitudes will be tolerated and which types wont be. When you go against the law there is some form of penalty to dissuade people from doing it. A decision that produces the greatest good for the greatest number of people is the best decision (democracy). The depletion of a shared resource due to everyone"s self interest. Corporate social responsibility: companies behaving legally and ethically. Companies that write checks to support worthy causes. Generally unplanned and in reaction to an external threat. Their social responsibility is motivated by the desire to create goodwill and to link causes to their own strategic goals. i. e. canadian tire buys sports check sponsors olympics. Involvement in csr is part of the dna of these companies, part of the strategic plan not for marketing or sales goals. Part of employee"s work is working with the community.