MKT 100 Lecture Notes - Lecture 6: Swot Analysis, American Express, Apple Pay
12 Sep 2016
School
Department
Course
Professor
1
MKT 100 Full Course Notes
Verified Note
1 document
Document Summary
According to a report conducted by comscore, 24 million canadians are wireless subscribers while 81% are owners of a smartphone (mcnutt, 2015). Within that 81%, apple is in the top at 38. 3% while samsung is just behind with 32. 4%. Additionally, brandz ranks apple the most valuable global brand in 2015 with a brand value of billion, surpassing google (apple overtakes google, 2015). Evidently, apple is revered as a powerful and influential brand throughout many parts of the world. This is undoubtedly a noteworthy strength because of the fact that the brand image is widely recognized. Furthermore, it can be said that a brand image can determine whether or not a product or service will succeed. With the constant increases in demand for newer technology, apple aspires to deliver in the form of apple pay. Logically, it would be in apple"s best interests to utilize their brand image in order to entice consumers to use.
