MKT 310 Lecture Notes - Lecture 8: False Advertising, Due Diligence, Outlet Store
Document Summary
General: legal and regulatory frameworks governing prohibitions on false and misleading advertising. Legislation and false advertising: examine statutory liability for false and misleading advertising, what do enacted laws say about misleading or false advertising, when can you be held legally responsible, provisions in: A person can avoid criminal liability by engaging in due diligence. Due diligence: taking reasonable measures to avoid knowingly making such statements: e. g. ensuring that claims about the effectiveness of a. Standard is knowingly product are factually true. Person has knowingly made or been permitted to make false or misleading statements. Advertiser can avoid liability by taking reasonable precautions against making false or misleading statements: not necessary to establish that the public was misled or deceived. It"s enough that the representation just gives the general impression of deception (2) civil provisions. Will be met even if the person making the statements didn"t realize they were false or misleading.
