MKT 500 Lecture Notes - Deodorant, Sampling Frame, Statistical Parameter
14 Apr 2013
School
Department
Course
Professor
Document Summary
Marketing a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Some say that your loyal customer base is the most sustainable business advantage to have. Retaining customers is more profitable than acquiring new ones. Continuous learning is important in marketing because people change. People s opinions and ways of living change based on a variety of influences. We have to be able to adapt to them. Marketing is a combination of analytics/metrics, it, and marketing theory. Marketing research is the process of designing, gathering, analyzing and reporting information that may used to solve a specific marketing problem. Determine what the problem is the company is struggling with and what decision they need to make. Your research needs to be able to help them fulfill their needs in the most cost effective way. Research links customers to marketers by way of information.
