MKT 504 Lecture 6: mkt 504 6

• School: Ryerson University
• Department: Marketing
• Course: MKT 504
• Professor: Daryl D' Souza

Document Summary

Relationship strategy is the second step to a 5 step model . How to be persuasive when you are selling yourself 40% of the model is spent on you intro to managing. The thoughts, feelings, and actions that characterize someone. Communication style is an important aspect of your personality patterns of behaviour . Communication style patterns of behaviour that others observe; the (cid:498)you(cid:499) on display every day . Be familiar with voice patterns, eye movement, facial expression, and posture (important for the interview) . Profiling: communicating your personality, identify others behaviours to be in sync it is important to understand your communicating styles and those who you are interacting with to be able to adapt adaptive selling: . Altering sales behaviours in order to improve communication with the customer . Ability to collect information regarding the customer"s needs and responding appropriately .