MKT 504 Lecture 9: mkt 504 w9

• School: Ryerson University
• Department: Marketing
• Course: MKT 504
• Professor: Daryl D' Souza

Document Summary

Learn about family, hobbies, and major interests to build a social relationship . Listen carefully to personal opinions and feelings . Be professional but have a friendly approach . Be patient and avoid conflict if possible . Ethics is a grey area- ppl may have different interpretations about what is ethic laws are different- it is what it is. Cpsa code of ethics -some companies are making it a requirement to be cpsa certified. Making ethical decisions business ethics comprised of principles and standards that guide behaviour in the world of business. Help translate values into appropriate and effective behaviours in day-to-day life . No one uniform code of ethics for salespeople because of many variables - character . Character is based on your internal values and the resulting judgments you make about what is right and what is wrong . Ethical decisions you make reflect your character strength .