MKT 600 Lecture Notes - Lecture 3: Weifang, Wechat, Chopsticks
Document Summary
Humza: customers dip pieces of raw meat and vegetables into pot of simmering broth until everything cooks and bubbles to surface, at hotpot restaurants in china, most of ingredients are relatively inexpensive. Rat in hot pot affects restaurant chain"s value: rat found at branch of xiabu xiabu chain, in weifang, city in eastern province of. Shandong, china: video footage of customer picking out rat with chopsticks circulated on chinese social media, symptoms, million lost on market value of company, shares in chain"s parent company, xiabu xiabu catering management, fell. Hotpot case problem: xiabu xiabu first said that it had ruled out the possibility that an unhygienic environment caused rat to appear, but statement was later deleted. Gao said chain takes great care over quality and safety of its food. : market supervision bureau, official watchdog organization in weifang ordered xiabu.