MKT 600 Lecture Notes - Lecture 4: Swot Analysis, Break Even, Organize
2 Dec 2018
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Market/external conditions: company is not responding adequately/at all to changes in market conditions (think about. P. e. s. t. factors: company is not responding adequately/at all to strong competition in the market (new, existing, alternatives) Company (internal issues: has limited competitive advantage is not meeting customers" existing needs or wants is not adapting to changes in customers" needs or wants is not communicating in a way that customers understand. Humza: produces inadequate/poor quality product/service, has made other mistakes (e. g. pricing) is not able to get product to customers in a reliable way (internal or external distribution/delivery logistics) Caf bijoux problems: the company is not responding adequately to strong competition in the market. Wrong too general: the product is not being delivered adequately to the consumer. They do not cater to the demands of the customer. Wrong this is two problems: the company is not meeting customers" existing needs or demands. None of these are the correct problem or the most critical.
