MKT 600 Lecture Notes - Lecture 5: Business Matters
Document Summary
With so many options and suggestions for mrs. lucinda to choose from, we have to analyze which among the given alternative best suits the situation from which mrs. To begin with, the investors among which mr. beauregard. Bouvier is the major shareholder among the 31% show no interest in managing the company and recommend that they promote someone within the company who could take care of the whole operations. With no partner and managerial support this may not be the best suitable alternative for mrs. lucinda to choose from. Taking all these factors into account, this alternative may not the best suitable answer. Sam sheckles who is the banker long-time friend of mr. filmore advises mrs. filmore that she can either sell the company or merge with another larger company resulting in her losing management power. This would not be sufficient in a long term basis. Merging would not necessarily prove to be a successful decision.
