MKT 828 Lecture Notes - Lecture 1: Cherry Picking, Marketing Myopia, Bill Veeck

• School: Ryerson University
• Department: Marketing
• Course: MKT 828
• Professor: Cheri Bradish

Document Summary

Implement a sport marketing program: the marketing mgmt process. Consists of all the activities designed to meet the needs and wants of. Has developed two major thrusts: the market of sport products and. Canada 2012 olympics campaign give your everything: involved. Emphasizes interdependencies at all stages (backbone of. Control and evaluate all elements of the plan. Analyze the market and the organization :what is our business . Swot analysis: a careful analysis of the strengths and weaknesses (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) of the organization, and the opportunities and threats in the marketplace and beyond (cid:1) (cid:1) (cid:1) Strategic step 4 (cid:1) (cid:1) (cid:1) (cid:1) to ensure success. Integrate marketing plan into broader, strategic allocation of resources. Consumer satisfaction = product benefits costs (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) and committed to sport. Key factors which tell how and to what extent people are involved with. Commitment (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1)