MKT 829 Lecture Notes - Lecture 2: Ball Game, Final Good, 1984 Summer Olympics
22 Sep 2015
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Document Summary
The paradigm we live in today the latest in a long-running evolution. Foundation founding era where the sport is created. Trying to figure out whos the alpha male. Olympic games greece, c. 776 bce 393 ad. Idea passed to rome, gladiatorial competitions, c. 210 bce. Became a sport as a consumer good (bets, tickets) Jiju china, c. 202 bce 220 ad stick and ball games. Horses were used for plowing fields and wars, and now they began to use them in games. Highland games scotland, c. 11th century ad. Picking up a telephone poll and throwing it as far as they can. Chivalrous tournaments, northern europe, c. 12th 16th centuries ad. Proving their values to their kings and queens. Cricket england, c. 1300 1600 ad. Best example of when sport reached the next evolution of sports. Footballs origins come from teams fighting each other. Cambridge got sick of kids coming into class hurt, so they put together a rule book.
