PSY 202 Lecture Notes - Lecture 8: Impression Management, Implicit-Association Test, Contact Hypothesis
25 Apr 2021
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Document Summary
An attitude is a belief that includes an emotional component. Attitudes only moderately correlate with actual behaviours unless. Recognition heuristic: more likely to believe something we"ve heard many times. Heuristic = mental shortcut or rule of thumb. A feeling of discomfort caused by a discrepancy between an attitude and a behaviour or between two competing attitudes. If people act in an attitude-discrepant way without receiving a large reward. People act in an attitude-discrepant way without receiving a large reward: justifying effort: We alter our attitudes to justify our suffering: justifying difficult decisions: Exaggerate positives of chosen object & exaggerate negatives of other object. Self-perception theory: we acquire our attitudes by observing our behaviours. Impression management theory: we don"t change our attitudes, but report that we have for consistency. Dual process model says that there are two pathways to persuading others. The central route focuses on informational content. The peripheral route focuses on more surface aspects of the argument.
