PSY 304 Lecture Notes - Lecture 3: Air Freshener, Gender Role, Sexual Objectification

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Stereotypes are theories we carry around in our heads about how members of various groups think, look, and behave. Form networks of associations around a group of people are schemas (developed passively and actively) Schemas become stereotypes when they are widely shared or accepted. Gender stereotypes are widely shared beliefs about men and women. Schemas: things that are implemented in our head. Men are tall, strong, sturdy, have shorter hair. Women are warm, gentle, nurturing, helpful, expression, submissive, sensitive. Men are independent, competitive, self-confident, dominant, unemotional, and ambitious. Women are housewives, mothers, sexy woman, athletic women, career women. Everyone assumed to be heterosexual, but if violate gender norms in appearance: Women who are more masculine or strong must be lesbians. These women are seen as less attractive, less popular, and worse mothers. No overlap in the top traits associated with each group. Mammy: dark complexion, nurturer, overweight, broad shoulders (e. g. , aunt.

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