PSY 308 Lecture Notes - Lecture 5: Beforu (Album), The Peripheral, Headon

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Attitude = evaluation of a person, idea, etc: components of attitudes (cid:15910) a b c models) A = affect (emotion) --- ttc fares are super high, we try to avoid it. B = behaviour (action) mcdonald"s giving free coffee to convey you they are better than timhortons. C = cognition (thoughts or beliefs: can change attitudes in any/all of these ways. Why bother argument in class, workplace: to create persuasive arguments when you have a good point. E. g. , hire me because ; in a job interview, need a persuasive argument: to know what to look for in other people"s arguments and detect flaws. E. g. , i am not going to buy that product because . The anatomy of an argument: at least one conclusion: the what . Conclusion indicators / markers, e. g. , therefore, hence, so, in summary, as a result, etc. At least one premise, or reason, supporting the conclusion: the why .

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