RMG 200 Lecture Notes - Lecture 6: Aisle, Shea Butter, Ikea

• School: Ryerson University
• Department: Retail Management
• Course: RMG 200
• Professor: Rick Beutler

Document Summary

As discussed in the module and textbook, there are three main patterns that are utilized when laying out a store. The first, the grid pattern, is an impersonal but efficient layout that allows customers to move throughout the store quickly and efficiently. This layout is best exemplified in retailers like no frills, food. These retailers usually feature repetitive aisles that are the same width and cash registers located at the entrance or exit. The focus of this layout is to take advantage of all of the space available in the store while providing an easily accessible environment for customers to make quick purchases. Therefore, the decision to use a grid pattern would not only depend on the consumers, but the image and brand the company would like to portray. Grid layouts are great for supermarkets, because people don"t want to spend an excessive amount of time shopping there and they want to be able to find what they need quickly.