SOC 103 Lecture Notes - Margaret Mead, Eurocentrism, Ethnocentrism
15 Sep 2012
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She was doing anthropological work during the 1920s and 1930s. She was one of the first people to challenge biological determinism. This was around the time where the dominant ideology was biological determinism. Went into primitive societies to study them. She used the methodology called participant observation to study them. She would live with these communities for months: still used today by anthropologists, still one of the methods used by sociologists today. Culture ways that people survive in their own geographic, political, economic, etc. location. Values, beliefs, norms, the rules of the societies. Our culture is based entirely off capitalism. When talking about culture, we are actually talking about two different things: material. Normative: key concepts of canadian culture. These two terms are not to be confused with each other, one is racist, one is not. Ethnocentrism you use your culture as the standard and view other cultures through the lens of your own.
