SOC 482 Lecture Notes - Lecture 1: Culture Industry, Media Consumption, Dominant Ideology
9 Feb 2016
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Document Summary
Two major schools of thought in communication research. Administrative research: paul lazarsfeld (1941, quantitative methodologies. Believed that surveys, statistics, field experiments were the most accurate way of testing and proving media influence: empirical focus. Concrete solid evidence, what we can see and measure. Evidence doesn"t exist unless we can see it. We can only test something if we can observe it and get evidence from it. If it cannot be observed in the social world, it cannot be verified with certainty: types of questions. Critical research: frankfurt school (fs) (1930"s & 1940"s) Didn"t like how audiences were readily influenced by media. More beneficial to look at the messages themselves ad critique them (produced, how produced, messages produced) Challenged administrative school thinking, made an argument on the types of culture created after media consumption. Focuses not only on economic and finances, but also power and: marxist foundation privilege as well.
