BUS 272 Lecture Notes - Lecture 12: Launch Services Program, Southwest Airlines, Organizational Culture
Document Summary
Guest speaker: kicking horse coffee (elana rosenfeld, ceo) Author: siobhan mchale (the insider"s guide to culture change) A set of shared, taken-for-granted implicit assumptions that a group holds and that determines how it perceives, thinks about and reacts to various environments. Determines how organizations see, think, and act. Each section has their own types of culture: example, regional = west and east have different cultures plus rural vs urban. Logos such as mcdonald, microsoft, walmart, etc: use of language, technical in a software company while informal in a startup, stories & legends. Stories allow employees and audience know the background of your business: the malice in dallas. Southwest airlines inadvertently infringed on another airline"s slogan: the solution arm wrestle for the right to use it. Plane smart or just plane smart : rituals and ceremonies, employee of the month, team meetings/ events for team bonding.