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BUS 272 Lecture Notes - Baby Boomers, Masculinity, Collectivism

Business Administration
Course Code
BUS 272
Christopher Zatzick

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Chp 3: Values, Attitudes, and Diversity in the Workplace
Basic convictions that a specific mode of conduct or end-state of existence is personally or socially
preferable to an opposite of converse mode of conduct or end-state of existence
Rokeach's Value Survey
Hodgson's General Moral Principles
Two sets of values:
1. Terminal Values
Goals that individuals would like to
achieve during their lifetime
2. Instrumental Values
Preferable ways of behaving
The study of moral values that guide our
behaviour between right and wrong
Identified 7 general moral principles:
o Dignity of human life, Autonomy, Honesty,
Loyalty, Fairness, Humaneness, The
common good
Assessing Culture
1. Power Distance
The extent to which a society accepts that power in institutions and organizations is distributed
o High power distance = inequalities in wealth/power and is widely accepted
2. Individualism vs. Collectivism
The degree to which people prefer to act as individuals rather than as members of groups
3. Masculinity vs. Femininity
Masculinity is the extent to which the culture favours traditional masculine work roles of
achievement, power, and control
High femininity sees little differentiation between male and female roles and treats women and
men equal in all respects
4. Uncertainty Avoidance
The extent to which a society feels threatened by uncertain and ambiguous situations and tries to
avoid them
5. Long-term vs. Short-term Orientation
People value virtues such as thrift and persistence that are oriented to future rewards vs. people
value virtues related to the past and present such as saving face and honouring social obligations
Canada: low power distance, high individualism, high masculinity, low uncertainty avoidance,
short-term orientation
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