BUS 343 Lecture Notes - Neutral Party, Air Canada, Travel Agency

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The series of firms or individuals that facilitate the movement of a product from the producer to the final customer. You can eliminate the middleman, but not the middleman"s function. Provide a variety of products in one location. Breaking bulk retailer buy the bulk (for cheaper) and people buy individual. Number of retailers that sell the actual product. Number of distributors from manufacturer to retail. A multiple-level distribution channel in which channel members work independently of one another. A channel of distribution in which there is cooperation among members at all levels: conventional marketing system, vertical marketing system, horizontal marketing system. An arrangement within a channel of distribution in which two or more firms at the same channel level work together for a common purpose (air canada and lufthansa cooperate in providing passenger air service. Firms that handle the flow of products from manufacturer to the retailer or business user.

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