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BUS 343 (79)

Class Notes for BUS 343 at Simon Fraser University

Introduction to Marketing

BUS 343
Midterm Exam
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BUS 343 Lecture Notes - Lecture 8: Marketing Mix, Consumer Behaviour, Product Manager

After Midterm notes Lesson 8 Marketing Mix Overview and Product The...

Business Administration
BUS 343
All Professors
BUS 343 Lecture Notes - Lecture 11: Disintermediation

Lecture 11 Marketing Channels (Place) Value Delivery Networks Tradi...

Business Administration
BUS 343
All Professors
BUS 343 Lecture Notes - Lecture 9: Integrated Marketing Communications, Promotional Mix, Direct Marketing

Lecture 9 Promotion: Communicating Value Promotion Objectives Promo...

Business Administration
BUS 343
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BUS 343 Lecture Notes - Lecture 10: Brand Equity, Costco, Geographical Pricing

Lecture 10 Pricing: Capturing Customer Value Whats in a price? Will...

Business Administration
BUS 343
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BUS 343 Lecture Notes - Lecture 13: Contract Manufacturer, Product Management, Global Marketing
by OneClass750369

Setting total budget for promotion mix o Affordable method Whatever...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 12: Narrowcasting, Advertising, Product Placement
by OneClass750369

Promotion is getting the right message to the right audience throug...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 10: Professional Wrestling Throws, Information Management, Inventory Control
by OneClass750369

Place strategy Value delivery network is made up of the company, su...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 9: Target Costing, Dynamic Pricing, Geographical Pricing

Price is an exchange in value o The amount of money charges for a p...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 8: Life Insurance, Business Analysis, Sustainable Packaging
by OneClass750369

Focus today is product strategy o We want to keep in mind our targe...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 6: Micromarketing, Niche Market, Value Proposition
by OneClass750369

Segmentation o Dividing a market into distinct groups with distinct...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 5: Sensory System, Cognitive Dissonance, Social Class

o We have to also focus on the why factor to better understand cons...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 4: Focus Group, Consumer Privacy, Neuroimaging

Real value of marketing research is from customer insights o Fresh ...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 3: Generation Z, Socioeconomic Status, Walmart

Always important to look at the health of your company Environmenta...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 2: Brand Awareness, Value Chain, Marketing Mix
by OneClass750369

Today, we are focusing on the 2nd and 3rd steps of the 5 step marke...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 1: Longrun, Customer Engagement, Customer Satisfaction

Marketing is the process by which companies create values for custo...

Business Administration
BUS 343
Lily Lin
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l e a r n • r e f e r e n c e • r e v i e w permacharts TM ...

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