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BUS 343 (79)

Class Notes for BUS 343 at Simon Fraser University

Introduction to Marketing

BUS 343
Midterm Exam
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BUS 343 Lecture 8: BUS 343 - Lecture 8

After Midterm notes Lesson 8 Marketing Mix Overview and Product The...

Business Administration
BUS 343
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BUS 343 Lecture 11: BUS 343 - Lecture 11

Lecture 11 Marketing Channels (Place) Value Delivery Networks Tradi...

Business Administration
BUS 343
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BUS 343 Lecture 9: BUS 343 - Lecture 9

Lecture 9 Promotion: Communicating Value Promotion Objectives Promo...

Business Administration
BUS 343
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BUS 343 Lecture 10: BUS 343 - Lecture 10

Lecture 10 Pricing: Capturing Customer Value Whats in a price? Will...

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BUS 343
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BUS 343 Lecture 13: week 13

Setting total budget for promotion mix o Affordable method Whatever...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 12: week 12

Promotion is getting the right message to the right audience throug...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 10: week 10

Place strategy Value delivery network is made up of the company, su...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 9: week 9

Price is an exchange in value o The amount of money charges for a p...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 8: week 8

Focus today is product strategy o We want to keep in mind our targe...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 6: Week 6

Segmentation o Dividing a market into distinct groups with distinct...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 5: week 5

o We have to also focus on the why factor to better understand cons...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 4: week 4

Real value of marketing research is from customer insights o Fresh ...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 3: Week 3

Always important to look at the health of your company Environmenta...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 2: week 2

Today, we are focusing on the 2nd and 3rd steps of the 5 step marke...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 1: Week 1

Marketing is the process by which companies create values for custo...

Business Administration
BUS 343
Lily Lin
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