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BUS 343 (79)

Class Notes for BUS 343 at Simon Fraser University

Introduction to Marketing

Exam Study Guides for BUS 343

Covers all exam topics.

BUS 343 Lecture Notes - Lecture 8: Marketing Mix, Consumer Behaviour, Product Manager

After Midterm notes Lesson 8 Marketing Mix Overview and Product The marketing process: review Management strategy and planning o Marketing Strategy: to build profitable customer relationships through value creation Researc...

Business Administration
BUS 343
All Professors
BUS 343 Lecture Notes - Lecture 11: Disintermediation

Lecture 11 Marketing Channels (Place) Value Delivery Networks Traditional Supply chain model: Integrated supply chain model: Flow of Supply Chain:

Business Administration
BUS 343
All Professors
BUS 343 Lecture Notes - Lecture 9: Integrated Marketing Communications, Promotional Mix, Direct Marketing

Lecture 9 Promotion: Communicating Value Promotion Objectives Promotion objectives can be classified by purpose: To inform To persuade To remind Will talk about these in advertising objectives so remember they apply to any...

Business Administration
BUS 343
All Professors
BUS 343 Lecture Notes - Lecture 10: Brand Equity, Costco, Geographical Pricing

Lecture 10 Pricing: Capturing Customer Value Whats in a price? Willingness to pay? Exchange for beenfits? Need to charge? Considerations when pricing Pricing Strategies Costbased pricing Design great product determine prod...

Business Administration
BUS 343
All Professors
BUS 343 Lecture Notes - Lecture 13: Contract Manufacturer, Product Management, Global Marketing

Setting total budget for promotion mix o Affordable method Whatever you can afford as a company Not preferred o Percentage of sales method Estimations of how many units will be sold Estimation of how much you want to spend...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 12: Narrowcasting, Advertising, Product Placement

Promotion is getting the right message to the right audience through the right media o About communicating that value to the consumers Value isnt always obvious to consumers o A lot of companies focus on the media aspect o...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 10: Professional Wrestling Throws, Information Management, Inventory Control

Place strategy Value delivery network is made up of the company, suppliers, distributors, and customers who partner with each other to improve the performance of the entire system in delivering customer value Distribution ...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 9: Target Costing, Dynamic Pricing, Geographical Pricing

Price is an exchange in value o The amount of money charges for a productservice, or the sum of the values that customers exchange for the benefits of having or using the product or service o You as a consumer offering som...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 8: Life Insurance, Business Analysis, Sustainable Packaging

Focus today is product strategy o We want to keep in mind our target market and marketing mix and how they impact your companys strategy A product is anything in the marketplace that help satisfy a need or want o They brin...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 6: Micromarketing, Niche Market, Value Proposition

Segmentation o Dividing a market into distinct groups with distinct needs, characteristics, or behaviours that might require separate marketing strategies or mixes o Divide up population of consumers in various groups Ex: ...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 5: Sensory System, Cognitive Dissonance, Social Class

o We have to also focus on the why factor to better understand consumers o Data and research plays a huge role in answering this question Consumer behaviour = understanding the psychology of the consumers Refers to the buy...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 4: Focus Group, Consumer Privacy, Neuroimaging

Real value of marketing research is from customer insights o Fresh understandings of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationships Coll...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 3: Generation Z, Socioeconomic Status, Walmart

Always important to look at the health of your company Environmental scanning o Important to scan surrounding environment o These have a big impact on a company Marketing environment are any forces outside marketing that a...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 2: Brand Awareness, Value Chain, Marketing Mix

Today, we are focusing on the 2nd and 3rd steps of the 5 step marketing process Its important to understand strategic planning o Looking at the identity of the company o Almost like a health check o Strategic planning is d...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture Notes - Lecture 1: Longrun, Customer Engagement, Customer Satisfaction

Marketing is the process by which companies create values for customers and build strong customer relationships in order to capture value from customers in return o Occurs when people decide to satisfy their needs and want...

Business Administration
BUS 343
Lily Lin
Permachart - Marketing Reference Guide: Security Interest, Consequential Damages, Parol Evidence Rule

TM permacharts S a le s&L e a s e so fG o o d s General Considerations Un...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Secured Transaction, Chattel Mortgage, Security Interest

permacharts TM S e c u r e dT r a n s a c t io n s Scope ...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Statement Of Changes In Equity, Retained Earnings, Cash Cash

permacharts MT FINANCIAL STATEMENTS • Financial statements are documents that are BALANCE SHEET (B/S) STATEMENT OF RETAINED EARNINGS (SRE) ...

Accounting
ACTG 2010
All Professors
Accounting II - Reference Guides

Advance your knowledge with our advanced Accounting II! This companion Guide to Accounting I develops the reader’s understanding of balance sheets before moving into an effective summary of how assets are treated for accou...

Accounting
ACTG 2010
All Professors
Cost Accounting - Reference Guides

Specialized Accounting quick reference information in one handy place! This Guide provides specialized reference material that flows naturally from the contents of its companion Guides Accounting I and Accounting II. The t...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: New York Stock Exchange, Nyse American, Market Trend

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Stocks & Bonds WHAT IS A STOCK? WHAT IS A BOND? ...

Biology
BIOL2761
All Professors
Permachart - Marketing Reference Guide: Net Asset Value, Mutual Fund, U.S. Securities And Exchange Commission

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Mutual Funds WHAT IS A MUTUAL FUND? PURCHASING & REDEE...

Biology
BIOL2721
All Professors
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon

Communication Success 2 Communication Success 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Administrative Law - Reference Guides

Administrative law directly influences the life of every American citizen. All local, state and federal agencies operate pursuant to general Administrative law principles. An understanding of all administrative law functio...

Business Admin - Mgt
MGMT 10
All Professors
Organizational Behavior - Reference Guides

The systematic study of individual and group behavior within organizational structures is outlined in this coordinated Guide. Theories of leadership and individual behavior are related to the foundations of group behavior ...

Psychology
PSYC 302
All Professors
Introduction to Business Law - Reference Guides

Business law, sometimes referred to as corporate-commercial law, is a system of governance and regulations in connection with the creation, existence and dissolution of businesses. Today, Canadian businesses are governed b...

BLAW - Business Law
BLAW 464
All Professors
Management - Reference Guides

The complex aspects of Management are made clearer in this Guide. This powerful Guide provides comprehensive assistance to anyone who desires a deeper appreciation of basic Management principles. The fundamentals of organi...

BA - Business Administration
BA 2283
All Professors
Corporations - Reference Guides

Corporations are explained with clarity and precision in this informative Guide! This guide helps to remove some of the confusion that popularly exists concerning the purpose, the extent, and the legal effect of different ...

BA - Business Administration
BA 2283
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors
Permachart - Marketing Reference Guide: Meeting Of The Minds, Executory Contract, Uniform Commercial Code

l e a r n • r e f e r e n c e • r e v i e w permacharts TM CContracts WHAT IS A CONTRACT? STATUTE OF FRAUDS ...

Law and Business
LAW 603
All Professors

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