BUS 343 Lecture Notes - Lecture 3: Boston Consulting Group, Strategic Planning, Swot Analysis
16 Sep 2016
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Document Summary
Company"s ongoing business planning @ all levels of the firm (strategic, marketing, operational) drives the market success of its patent-pending tech. It"s about the process of planning w/o it, there"s no real way to know where you want the firm to go, how it will get there, or even if it"s on the right/wrong track. As a part of the planning process, firms must come to groups w/their own resources & capabilities (internal environment) in the situational analysis section of their marketing plan. Must have a clear understanding of the firm"s mission & marketing objectives before they can develop plans to invest in future products/markets for company growth. Business planning = ongoing process of d-m that guides the firm both in the s/t & l/t: identifies & builds on a firm"s strengths. Org"s strategic, f"nal, operational plans must work together for the benefit of the whole, always work within the context of the org"s mission/objectives.
