BUS 374 Lecture Notes - Lecture 6: Radical Change, Organizational Culture, Management System
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I(cid:374) today"s (cid:449)orld of i(cid:374)(cid:272)reased (cid:272)o(cid:373)petitio(cid:374), orga(cid:374)izatio(cid:374)s must poise themselves to innovate and change, not only to prosper but to survive. To recognize and manage the threats and take advantage of the opportu(cid:374)ities, today"s orga(cid:374)izatio(cid:374)s are u(cid:374)dergoi(cid:374)g dra(cid:373)ati(cid:272) changes in all areas of their operations. We saw how organizations structure themselves and form alliances to deal with external environment a(cid:374)d u(cid:374)(cid:272)ertai(cid:374)ty. I(cid:374) additio(cid:374), today"s orga(cid:374)izatio(cid:374)s fa(cid:272)e i(cid:374)(cid:374)o(cid:448)atio(cid:374)s i(cid:374) te(cid:272)h(cid:374)ology, ser(cid:448)i(cid:272)es, produ(cid:272)ts and processes. A key element of the success of many companies has been their passion for creating and sustaining change. Change rather than stability, is the norm today. Whereas change once occurred incrementally and infrequently, today it is often dramatic and constant. Incremental change represents a series of continual progressions that (cid:373)ai(cid:374)tai(cid:374) the orga(cid:374)izatio(cid:374)"s general equilibrium and often affect only one organizational part. Radical change, by contrast, breaks the frame of reference for the organization, often transforming the entire organizations.