BUS 374 Chapter Notes - Chapter 11: Radical Change, Organization Development, Learning Organization
Document Summary
Product and service change new products (small adaptations or new lines: may come from the bottom up increase market share or develop new markets. Technology changes changes in organization"s production process to make production more efficient or produce a greater volume these changes are often interdependent. Elements for successful change organizational change: adoption of new ideas or behaviours organizational innovation: new ideas or behaviours to industry/environment innovations generally assimilated into organizations through steps: 1. Ideas need new ideas, creativity creativity can spark new products, organizational structure changes: 2. Needs has to be a need for change gap between actual and desired performance try to establish urgency for change: 3. Adoption choose to proceed with proposed idea needs to be approval for change: 4. Implementation using new idea gathering required resources: 5. Technology change change to survive flexibility in organization helps support creativity use organic and mechanistic conditions to create efficiency and innovation.