BUS 374 Lecture Notes - Lecture 4: Sunk Costs

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Diff species & diff types of orgs. Problems in the enviro, each manager has a diff response. That"s why there are diff firms b/c of diffs in managers" choices: they perceive the same situations/environments differently. However, not everything is in a manager"s control. Loss of legitimacy when there is change. Take adaptation w/ a lot of scope conditions. I. e. survival of the fittest, not survival of the best: blackberry was not meeting customer needs so did not survive first to market gives huge advantage find different niche. Generalist try to operate in multiple niches. Diversity in environmental resources causes diversity in org forms. Niche = area in constrained resource space in which 1 population outcompetes all other populations. Generalists try to make use of dynamism. Fine grained change = happens slowly over period of time. Hsu & hannah: idea of org form is still primitive.

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