BUS 478 Lecture Notes - Lecture 8: Deodorant, User Friendly, Sidney Crosby

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 478
• Professor: Da Silva Rui Jorge Basto

Document Summary

Come up with three strategic alternatives then have a filter. Describe the business of chipotle and how it is unique. Describe the market, the different segments, and its competitors. The market is very mature and restaurants are competing for the same customer. Taco bell and qdoba are its direct competitors: taco bell charges less and sells the exact same good. Mexican food hasn"t been tapped into that market is very exotic and appealing. Their prices are high, but they increase their margins by increasing efficiency (small restaurants) They understand the customers they are targeting sustainable efforts. Integrity and value of quality education reimbursement. Invest in the supplier like toyota this way you control the market. Market development selling the same product to a new set of consumers who previously don"t know your brand or haven"t tried your product. A lot of barriers of trade are a lot lower than what they used to be.