BUS 272 Lecture Notes - Communication Apprehension, Organizational Communication, Information Overload

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Communication - the transfer and understanding of a message between two or more people. Process: sender - chooses message, encodes message, chooses the channel ---> receiver: decodes message, provides feedback. Encoding - converting a message to symbolic form. Four factors affecting it: skill, attitude, knowledge, socio-cultural system. Channel - the medium through which a message travels. Reason why people choose one channel over another. Communication apprehension - undue tension and anxiety about oral communication, written communication or both (5-20% population) Channel richness - the amount of information that can be transmitted during a communication episode (80-95% population: ability to handle multiple cues simultaneously, facilitate rapid feedback, be personal, routine messages through low richness, nonroutine through high richness. Feedback loop - the final link in the communication process; it puts the message back into the system as a check against misunderstandings. Violations of context that communication usually takes places creates problems: different situations call for different formalities.

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