CMNS 110 Lecture Notes - Lecture 8: George Lipsitz, The Gutenberg Galaxy, Marshall Mcluhan

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 110
• Professor: Gary Mc Carron

Document Summary

3 key elements in relation to the rise of studies in the field of popular culture: I(cid:374)dustrial revolutio(cid:374)"s i(cid:373)pa(cid:272)t o(cid:374) social organization of labour/everyday recreation: u(cid:272)(cid:272)ess of marshall m(cid:272)luha(cid:374)"s (cid:271)ook, the gutenberg galaxy, appearance of semiotic approaches in the humanities and social services. George lipsitz: leisure activities become commodities as society sees a transformation from the production of entertainment to the consumption of entertainment. Mcluhan showed that criteria used in the study of art/literature could be applied to the analysis of so-called popular arts: advertisings, comic books, magazines, films, television. Popular: of the people (denotation, mass of people (connotation) This se(cid:272)o(cid:374)d, (cid:272)o(cid:374)(cid:374)otative (cid:373)ea(cid:374)i(cid:374)g leads to (cid:374)otatio(cid:374)s of (cid:862)popular(cid:863) (cid:271)ei(cid:374)g defied as base, vile, riff-raff, common, low, vulgar, plebeian, cheap. (cid:862)popular(cid:863) can mean something negative: (cid:862)too popular(cid:863, lacking in artistic integrity on account of having being widely appreciated, losing original authenticity on account of having become widely appreciated.