CMNS 110 Lecture 4: Mass Media Effect
22 Nov 2016
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Document Summary
High vs low culture (vancouver sun high and province low) opera vs pop music. Commercialisation of sport (used to be just organized at community level, then teams/corporations were created later in order to provide dif experience and profit. It is (cid:374)ot o(cid:374) (cid:374)eeds (cid:271)asis a(cid:374)(cid:455)(cid:373)ore (i do(cid:374)"t (cid:374)eed a (cid:374)e(cid:449) pair, i get another pair of shoes to fit in/impress peers) Mass culture as means of social control. Hyper consumption and preoccupation with celebrity culture detracts masses from real issues (like social justice) Commercialisation of out social/cultural spaces, like with sport the rch people created its commercialization to control the masses (that is the theory) Consumption is liberating, therapeutic and the key to happiness. This is what consumption has become in our society! We are turning audiences into commodities, with the rise of popular culture there is an increase of advertising. Audiences are sold to advertising because companies rely on advertising to make.
