CMNS 110 Lecture Notes - Lecture 7: Umberto Eco, Connotation, Commote
20 Jan 2017
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The word semiotics derives from the greek word, semeion, or sign, which is related to the english word, semantic. Semiotics is traditionally described as the study of signs, and sometimes as the science of signs. Paddy whannel: semiotics tells us things we already know in a language we will never understand. There are numerous semiotic sub-disciplines, including: o o. Looking for signs of something, heart rate, etc. Looking for symptoms, which are a certain kind of sign o. Umberto eco: semiotics is concerned with everything that can be taken as a sign. Jonathan culler: whatever area he [sic] is working in, someone adopting the semiotic perspective attempts to make explicit the implicit knowledge which enables people within a given society to understand one another"s behavior. We study signs to understand the procedures and rules governing their formation. Signs are collected and organized into systems which we also study. People produce and discover meaning by engaging with signs.
