CMNS 110 Lecture Notes - Lecture 4: Lifeworld, Syllogism, Alliteration

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 110
• Professor: Gary Mc Carron

Document Summary

Introduction: orality = theme from marshall mcluhan, idea borrowed from harold innis. Innis = interested in the way primarily oral societies = differ from mainly literate societies (print/writing-based cultures) Orientatio(cid:374) to o(cid:374)g"s wo(cid:396)k: orality and literacy: the technologizing of the world = book pubished in 1982, concerns orality, is dry, written by ong. Primarily oral societies: how we are presented w/info (writing vs speech) = shapes the way we receive info, how we understand & respond to messages. Iliad (4. 6: good/bad writing alternating = answered by milman parry, according to parry, iliad = oral text that was copied down in written form. Is a product of 2 moves of cmns: hifts (cid:271)et(cid:449)ee(cid:374) (cid:862)(cid:449)(cid:396)ite(cid:396)l(cid:455)(cid:863) (cid:395)ualities a(cid:374)d poeti(cid:272)al (cid:395)ualities (cid:894)p(cid:396)i(cid:374)t a(cid:374)d oral) Interest in memory improvement has declined w/the success of print domination and digital memory devices: ong also shows t there are other differences between oral & literate societies.