CMNS 110 Lecture Notes - Lecture 7: Umberto Eco, Semiotics, Zoosemiotics
Document Summary
The word semioics derives from the greek word, semeion or sign, which is related to the english word semanic. Semioics is tradiionally described as the study of signs, and someimes as the science of signs. Surrounded by sign systems clothing and numbers can speak things. Umberto eco: semioics is concerned with everything that can be taken as a sign. Johnathan culler: someone adoping the semioic perspecive atempts to make explicit the implicit knowledge which enables people within a given society to understand one another"s behavior. When we understand something as meaningful is how we direct behavior. Signs are so pervasive, with lights we know they are red and stop without really looking at the light. Whole psychology as understanding the behavior and signs. Signs are not just created for the purpose of signs but for creaing meaningfulness in the world.