CMNS 221 Lecture Notes - Ikea, Bourgeoisie, Impulse Purchase
15 Jan 2013
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Document Summary
The culture of consumerism: the selling of desire ex. 2nd half of 19th century: markets and consumerism spread/ developed. Markets: was increasingly thought of as the site of happiness. Encourages a privatizing of how we determine our happiness. Consumerism: associated with decline in the quality and character of. The rise of a consumer culture social life. Result: development of a crass, utilitarian, empty culture. Fails to capture the complexity of consumption, the way it operates as culture, as a means of expressing identity, pleasure and social change. Rise of consumerism extension of the capitalist mode of production. Belief that the purchase of commodities is the optimal way to. Consumption and the exchange of goods as historic practice. Consumerism as a unique form of social life late 19th/early 20th. Why consumerism? century address the needs and wants of individuals and to allocate social goods (szeman, and o"brien, 2004) fulfill our desire of meaning.
