CMNS 221 Lecture Notes - Lecture 8: Satellite Television, Cultural Imperialism, Cultural Homogenization
4 Apr 2016
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Document Summary
Globalizaion is a new experience, which combines a dynamic of cultural homogenizaion alongside new processes of cultural mixing. It is a process of coca-colonizaion , which breaks down naional borders, tradiional relaionships, and the inluence of older cultural expressions, while simultaneously, producing new forms of cultural hybridity. It also heightens an awareness of and a desire to return to tradiional noions of cultural life. Postmodern culture characterized more and more by speed but also spread (globally) and brings dif cultures into conversaiona dn engagement and creaing new power relaionships that upsets cultural balances. Experience in globalizaion is how ppl talk about youth culture in many ways. Extension of branding as most common cultural pracice is part of why a common shared world of things is more and more characterisic in our lives. Its not enough to imagine globalizaion about homogenizaion its much more complex .
