CMNS 223W Lecture Notes - Lecture 9: Thrift Shop, Macklemore, Charity Shop
20 Jan 2017
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Refusal to abide by the dictates of consumer culture no. I"m gonna pop some tags, only got in my pocket looking for a come-up trying to position himself above others, trying to get a little higher. He doesn"t find this at the mall, but rather at the thrift store. The video is an ad for the song, which is downloadable. It cannot escape the logic of commodity relations. We are still defined by our commodity choices. This tells us that status is no longer what it was under capitalism, he is looking for status: to change he position in relationship to others, and. Cool is the means in which he does it. He is therefore cool because he was able to assemble something col o. But its only cool because macklemore wears it. Late capitalism is no longer predicated on order, conformity, but rather consumer capitalism (now) thrives on creative destruction, instability, and open-endedness.
