CMNS 223W Lecture 10: From Class to Cool - CMNS 223W
8 Apr 2017
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Document Summary
Does blackberry have the power to make us cool - jody. The phone is a social lubricant, it allows us to enter cer tain groups, the videos taken with the phone allow for group cohesion, it connects all the members together (material. Relat ions between people) the phone is a material mediator. We are able to witness the bir th of a culture. Fully mature consumptive ethic - the product and brand becomes fully integrated into your life. We have accepted that social and individual satisfaction can be achieved through consumption. Major shift from class to cool, cool is way more in line with the logic of commodities. Cool is a product of the logic of commodities. Cool needs to be defined as a product of commodity relations (we needs to know this two times) It is the raw material out of which one produces commodity signs.
