CMNS 240 Lecture Notes - Lecture 8: Informal Sector, The New Press, Capitalism Ii
13 Apr 2019
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Week 8: from the audience commodity to free. Labor: political economy and labor in the digital. Formal economy: copyright regimes are regulated by the state. Audiences are produced by media companies and then packaged and sold to marketers or advertisers. The services of the audiences with predictable specifications who will pay attention in predictable numbers and at particular times to particular means of communication. The audience are commodities; produced for exchange value (to be bought and sold) Nielson rating systems, etc. that monitor media usage of the audience. Ensuring the audiences are not just watching the content but the ads. Making sure the audiences are doing the work the advertisers want them to do -- buy the ads. Audiences also performs work: learning to recognize problems to see consumption as the solution, to choose one brand over another. Napoli: in selling audiences to advertisers, media firms essentially deal in human attention.
