CMNS 304W Lecture Notes - Lecture 6: Umberto Eco, Frank Furedi, Car Rental

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Cmns 304w lecture 6: paul grice (1913 1988, british-american philosopher of language) maxims of conversation. Speakers" contributions to a conversation should be true. The contribution should be as informative as is required for the purposes of the conversation. The contributions should clearly relate to the purpose of the exchange. The contribution should be perspicuous (plain to the understanding), orderly, and brief. Process of how we do x: x = love, courtship, romance. Process of how we communicate about x: the sun is warming, and gives off light, literal meaning, juliet makes romeo feel warm, and brightens his life, figurative meaning. The use of one word to invoke the idea of another word is a metaphorical process. The ambiguity in the reference is called a split reference. We resolve this tension subconsciously: there is an i-lessness that places words between speakers. I (i. e. , the speaker), but rather to a site of negotiated meaning between speakers.

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