Class Notes (834,669)
Canada (508,678)
CMNS 110 (282)
Lecture 5

CMNS 110 Fall 2012 - Week 5 Lecture Notes

2 Pages
Unlock Document

CMNS 110
Gary Mc Carron

CMNS 110 Lecture – Week V Marshall McLuhan - Decisive relationship between social and cultural processes and communication media. - One can best understand the social and psychological characteristics of an age by looking closely at its dominant forms of media. - People in the 60’s & 70’s had a belief that McLuhan was predicting the future (Internet). - Douglas Coupland – “as our senses have gone outside us, Big Brother goes inside.” o The world has become a computer. o Externalization. o Prediction of what our world is like now. - Tried not to present his arguments in a linear fashion—McLuhan called his style MOSAIC. o Importance on how the argument is presented. - McLuhan only taught at Catholic institutions. - “The Mechanical Bride” – concerned with the pressures set up around us today by the mechanical agencies of the press, radio, movies, and advertising. o Looking at psychological impacts of media. o “Civil defense against media fallout.” o Media have unseen impacts. o Critic of bureaucracy. o Advertising as an art form. o Applies academic principles to popular art. o Began tradition of studying popular culture. - “The Gutenberg Galaxy” – the truth is revealed in a linear fashion.* - “We shape our tools, and afterwards our tools shape us.” o Ex: we create the automobile, and then our society becomes automotive-based. o Our tools shape our thinking & behaviour. o Recursive influence. o We become slaves to our tools. - McLuhan never talks about content. To him, it is not important. o He thinks the best way to understand a medium is to study the medium itself, not the content produced within the medium. - Doesn’t have theories or concepts, he has probes or percepts. o He looks at things briefly and moves on. o Making conne
More Less

Related notes for CMNS 110

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.