CMNS 223W Lecture Notes - Lecture 2: Commodity Fetishism, Corporate Social Responsibility, Class Stratification
23 May 2012
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Document Summary
Gold (no use value) + diamonds (no use. Value is arbitrary (not fixed) changes in social labour = class stratification. Emblematic of status, wealth,, idea of royal status. Socially constructed with no relation to its use value. Meaning we put on objects b/c of exchange value. With no social labour- ex: outsourcing labour and selling for much more in developed countries. In order to function in our society, we sacrifice what capitalism hides from us to be culturally relevant. Embedded social construction nothing to do with the ring. Class changes even though it has nothing to do with the ring. Comparison of two different companies instead of talking about the downsides of capitalism. Social relations among things and material relations among people advertising comes from this. Economic foundation for advertising as a cultural practice. Social relations of production b/w people exists in the relations among commodities of different kind and relative value.
