ECON 103 Lecture Notes - Lecture 13: Demand Curve, Prefrontal Cortex

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Chapter 8: utility and demand (2/2: a (cid:373)o(cid:396)e (cid:862)(cid:374)atu(cid:396)al(cid:863) wa(cid:455) of fi(cid:374)di(cid:374)g (cid:272)o(cid:374)su(cid:373)e(cid:396) e(cid:395)uili(cid:271)(cid:396)iu(cid:373) is to use the idea of (cid:272)hoi(cid:272)es made at the margin. Choosing at the margin marginal utility the increase in total utility that results from consuming one more unit of the good. Marginal utility per dollar: marginal utility from a good that results from spending one more dollar on it: marginal utility from a good / price. Utility-maximizing rule: a (cid:272)o(cid:374)su(cid:373)e(cid:396)"s total utilit(cid:455) is (cid:373)a(cid:454)i(cid:373)ized (cid:271)(cid:455) followi(cid:374)g the rule: Equalize the marginal utility per dollar for all goods. A fall in the price of a good: whe(cid:374) the p(cid:396)i(cid:272)e of good a falls, it"s qd i(cid:374)(cid:272)(cid:396)eases remember: demand curve slopes down (price does down, demand goes up) A rise in income: when income increases, the demand for a normal good increases. Pink: demand curve after income raise: (cid:862)wh(cid:455) is wate(cid:396), whi(cid:272)h is esse(cid:374)tial to life, fa(cid:396) (cid:272)heape(cid:396) tha(cid:374) dia(cid:373)o(cid:374)ds, whi(cid:272)h is (cid:374)ot.

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