IAT 110 Lecture Notes - Lecture 1: Ikea, Design Thinking
Document Summary
Text as processed representations of our thoughts, which leads to intention and misinterpretations. When typing lol, expectation is laugh out loud , but in reality you have no expression. Everyone has a different image of apple , such as red apple and apple inc. , etc. Culture, experience, education and other factors that make us unique. Ikea advertisement with cat advert cat lovers may think this ad is good, while others might not think the same way as they do. Where you can observe, interpret, imagine, create, and reflect. Logical and orderly system that is universally relevant. Anyone that can solve a problem is creative. I"m no creative genius, but can i do design . Even the greatest genius takes time and practice to make perfect work. Reinforces the concept that design is more meaningful when it can be visualized and pursued as a logical and planned journey through a series of stopovers (design stages)