PSYC 100 Lecture Notes - Lecture 14: Echoic Memory, Iconic Memory, Sensory Memory

• School: Simon Fraser University
• Department: Psychology
• Course: PSYC 100
• Professor: A.George Alder

Document Summary

Encoding: pay attention to the stimuli that are present in the environment, requires selective attention, try to (cid:374)arro(cid:449) or fo(cid:272)us o(cid:374) (cid:449)hat you"re tryi(cid:374)g to re(cid:373)e(cid:373)(cid:271)er. Levels of processing: structural code, emphasizes structure of word, ex. Was word in capitals or lower case: shallow processing (not going to remember as easily, phonemic code, emphasizes sound of code, ex. Does this word rhyme with cat: moderate processing, semantic code, emphasizes the meaning of the word, ex. Does this word fit this sentence: deep processing. O(cid:374)(cid:272)e its there it"s there fore(cid:448)er: we (cid:272)a(cid:374) keep putti(cid:374)g i(cid:374)fo a(cid:449)ay ho(cid:449)e(cid:448)er so(cid:373)eti(cid:373)es you (cid:272)a(cid:374)"t get the i(cid:374)fo out, (cid:862)flash(cid:271)ul(cid:271)(cid:863) (cid:373)e(cid:373)ories, recall under hypnosis (better recall under hypnosis, pe(cid:374)field"s (cid:271)rai(cid:374) sti(cid:373)ulatio(cid:374) results. 2: take patients, cut open their brain and electrically stimulate the brain and they would recall detailed memories from long in the past, most (cid:373)e(cid:373)ories are(cid:374)"t flash(cid:271)ul(cid:271) (cid:373)e(cid:373)ories, me(cid:373)ories are(cid:374)"t al(cid:449)ays relia(cid:271)le.