PSYC 100 Lecture Notes - Lecture 6: Retrograde Amnesia, Encoding Specificity Principle, Anterograde Amnesia

• School: Simon Fraser University
• Department: Psychology
• Course: PSYC 100
• Professor: Sherri Atwood

Document Summary

Memory: ability to store and retrieve information over time. Encoding: process of transforming what we perceive, think, or feel into an enduring memory. Semantic encoding: process of relating new information in a meaningful way to knowledge that is already stored in memory (long term retention is greatly enhanced) Increased activity in lower left part of frontal lobe and inner part of left temporal lobe. Visual imagery encoding: process of storing new information by converting it into mental pictures. When you create visual image, you relate incoming information to knowledge already in memory. When you encode words and other verbal information, you end up with two different mental placeholders (visual and verbal one) Activates visual processing regions in occipital lobe. Organizational encoding: process of categorizing information according to relationships among series of items. Activates upper surface of left frontal lobe. Survival encoding: results in higher level of recall. Draws on elements of semantic, visual imagery, and organizational encoding (advantage)