PSYC 100 Lecture Notes - Lecture 6: Echoic Memory, Iconic Memory, Sensory Memory
15 Mar 2016
School
Department
Course
Professor
Document Summary
Retrieval: encoding: requires selective attention focusing on a narrowed event. Structural code: emphasizes structure of word (e. g. , was word in capitals?, shallow processing. Phonemic code: emphasizes sound of word (e. g. , does word rhyme with cat?, moderate processing. Sematic code: emphasizes meaning of word (e. g. , does word fit in the sentence?, deep processing. Elaboration (linking stimulus to event immediately: simple: she cooked the , medium: the ripe tasted delicious, complex: the small lady angrily picked up the red . Visual imagery: paired-associate paradigm, pavio"s dual-coding theory. Self-reference effect: rogers, kuiper & kirker (1977, storage a. Info processing theories: modal model of memory. Last of a second: auditory sensory memory. Serial position effect: primacy effect, recency effect. Declarative (explicit) memory: semantic memory, episodic memory. Conceptual hierarchies- sorting info into categories when recalling them. Why we forget: ineffective coding, decay theory, interference theory. New learned info impairs retention previously leaned material. Previously learned material impairs retention of new.
