PSYC 100 Lecture Notes - Lecture 10: Echoic Memory, Episodic Memory, Iconic Memory

• School: Simon Fraser University
• Department: Psychology
• Course: PSYC 100
• Professor: A.George Alder

Document Summary

Storage: maintain that memory in a certain amount of time. Requires selective attention to information or stimulus present. Levels of processing (craik & lockhart, 1972) structural code i. ii. Complex: the small lady angrily picked up the red _____. The more complex the sentence the better the recall in future. Pavio"s dual- coding theory: 2 different codes to rely on (semantic one and visual one) and can use either one: visual imagery. Might not work if words are abstract (ex. Modal model of memory: sensory memory. Stimulus appears to be present in its original form. Words in beginning and end are more likely to recall than middle. Declarative (explicit) memory semantic (general knowledge) and episodic (what you do for last birthday party) Amnesic lose episodic memory but not semantic. You can still ride a bike perfectly. Information is remembered by how closely related they are. Schema: organized cluster of knowledge about a particular object or sequence of events.