PSYC 100 Lecture Notes - Lecture 5: Egocentric Bias, Confabulation, Hot Air Balloon

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Encoding: transforming what we perceive, think and feel and then turn it into enduring memory. Storage: store that information that we have encoded. Retrieval: have the ability to retrieve that info that has been encoded and stored. Visual imagery encoding: taking info and making it into mental pictures (occipital lobe) Organizational encodind: categorizing info into relationships among other series of objects (upper left frontal lobe) Elaborative/ semantic encoding: taking new info and relating it with information that you already have memorized (lower left frontal lobe) Iconic memory: fast decaying store of visual info. Short term memory (working memory) storage of non sensory of info 15-20secs less than 1 mins holds about 7 items ways to keep that going Rehearsal: saying same things over and over again. Chunking: taking small pieces of info and putting it into bigger clusters that are more easily held in stm. Working memory: active maintenance of info in stm.

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