PSYC 106 Lecture Notes - Lecture 1: Media Psychology, Usability, Noam Chomsky

• School: Simon Fraser University
• Department: Psychology
• Course: PSYC 106
• Professor: Sherrie Atwood

Document Summary

What media psychology is, what is studied and how. Psychological theories, perspectives, and models relevant to media psychology. Psychology overview of theories relevant to media psych. Biological imperative = the needs of living organisms required to perpetuate their existence to survive. From early man to present, ppl have invented ways to communicate and connect. Combine the knowledge of psych and media applications. Demand for media psych will grow as media technologies evolve. Assess and evaluate tech, interfaces, usability, and content. Integrate tech into education, media literacy education. Design and produce media for all distribution channels (eg. entertainment, corporate training) Psychology = the study of human behaviour, emotions, cognitions. Media = includes all forms of mediated communications. Continually changing in response to emerging technologies. Social learning theory = theory that people can learn by observing from others. Believes that learning can occur w/o a change in behaviour.